CHALLENGE
The business needed to find a way to hire a copywriter with legal experience to draft these terms and conditions. They needed to be translated into the primary target country languages, which would include Spanish, French, and German in addition to English. The terms and conditions had to be translated after being written by the legal copywriter, so XYZ Mobile also had to find the appropriate professional translators with legal knowledge.
First and foremost, it was crucial to be able to speak with the copywriter frequently while the content was being created in order to make sure that it adhered to the law. Failing to do so would eventually hurt the business and prevent XYZ Mobile from being able to market its products legally.
Then, copywriters, translators, and the company needed to be able to communicate during the translation process in order to guarantee that local laws in the target countries would always be respected.
All of this meant that XYZ Mobile needed a system that would allow it to effectively communicate, ideally in real-time, through a variety of devices (phone, tablet, desktop when necessary), as well as follow the project’s progress in real-time. By the way, this system would also allow XYZ Mobile to assess the amount of time spent and the efficiency of the copywriter’s and translators’ services.
Additionally, XYZ Mobile wanted to be able to store the works in the cloud so that their teams, including legal and management, could access the content that was being created and translated with ease. To maintain the confidential nature of the contents, everything had to be done in a totally secure setting.
Last but not least, for corporate reasons, XYZ Mobile needed a system that they could own, through customizing the user interface (colors, buttons, logo, etc.), so that their teams would adopt it from this project and for the next similar projects that would come as these terms and conditions would evolve over time, so re-creating the content and further translation was a very real possibility.