Use cases – SEO, PPC
SEO, PPC
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CONTEXT
ABC Electronics, a consumer electronics e-commerce company, wanted to improve its online presence, drive more organic traffic to its website, and increase immediate sales.
They decided to implement a combined SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising strategy to achieve these objectives. Facebook Ads, Instagram Ads, and Google Ads were the PPC platforms chosen.
The primary goal of this SEO and PPC strategy was to increase the visibility of ABC Electronics‘ products in search engine results (Google), attract more qualified organic traffic, and generate immediate revenue through paid advertising.
ABC Electronics hoped to increase its online presence, conversions, and return on investment (ROI) by combining these two digital marketing approaches.
ABC Electronics would work with a digital marketing agency to implement this SEO and PPC strategy.
The team would constantly monitor, optimize, and report on the performance of both channels.
CHALLENGE
ABC Electronics needed their SEO expert to optimize the website’s onsite content and their PPC specialist to do the same.
The content had to be transferred using an easy-to-use system that provided access to a variety of useful functions, such as an integrated chat that allowed for smooth client and supplier interactions.
Many projects would be created in the system, so ideally, there would be a system that allowed for easy search through AI.
The system had to be quick to load, which meant having an optimized, fast server. To allow for quick and repetitive interactions between ABC Electronics (ecommerce manager) and the SEO and PPC experts, the UI had to be intuitive and user friendly.
Finally, ABC Electronics desired the ability to track costs over time using this system, as SEO and PPC costs can quickly spiral out of control if not properly monitored and tracked over time.
OUTCOME
They chose the Ya-Hub platform after extensive research. This platform enabled ABC Electronics to easily and quickly transfer content between the SEO and PPC experts and themselves via their built-in online chat, where they could see how optimized content would look before changes were implemented on their website for SEO and through their PPC platforms.
Furthermore, the Ya-Hub platforms allowed ABC Electronics‘ e-commerce manager to search through AI predictive search for hundreds of projects (milestones) in a second, which was very useful and enabled ABC Electronics to save money because their SEO and PPC expert external resources would be less needed in terms of chargeable hours.
Additionally, Ya-Hub‘s robust server backbone via their internet service provider and the absence of superfluous graphics, images, or videos in the user interface of the system contributed to the lightning-fast time load for all modules. The user interface (UI) itself was simple, easy to use, and only displayed the features that were absolutely essential. As a result of their quick interactions with ABC Electronics via the Ya-Hub platform, the SEO and PPC specialists would be able to work fewer hours for pay.
Ultimately, ABC Electronics was able to easily project costs and keep a thorough record of all expenses associated with hiring SEO and PPC specialists over time thanks to the integrated bookkeeping module. All of the components, bearing the company’s logo, could be downloaded in CSV and PDF formats. This made it possible for the e-commerce manager at ABC Electronics to connect with his superiors at any time regarding the Ya-Hub features being used. This was helpful when requesting budget increases for the upcoming fiscal year, for example.
Thus, ABC Electronics anticipated the following results from the implementation of a combined SEO and PPC strategy:
-Enhanced visibility in organic searches and sustained traffic growth via SEO.
-Instant sales and income generation via pay-per-click advertising.
-A higher return on investment because the performance of both channels was enhanced and complemented.
-Improved consumer interaction, brand recognition, and online presence.
-A data-driven strategy for marketing decisions that enabled ongoing optimization and better outcomes.
The Ya-Hub platform made it easy to find assets and communicate with SEO and PPC specialists. This improved budget management was also documented over time. All of this led to successful SEO and PPC campaigns, which resulted in increased sales for ABC Electronics.