Use cases – Product Brochure
Product Brochure
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CONTEXT
A reputable manufacturer of fitness equipment called XYZ Fitness Equipment was introducing a brand-new line of cutting-edge exercise equipment intended for use in both homes and businesses. The business had made the decision to produce a product brochure in order to effectively highlight these products and attract potential customers.
This needed to be completed before the launch of the new 5Stars range, which featured treadmills, ellipticals, stationary bikes, weightlifting machines, and strength-training equipment. Prior to the following shareholders’ meeting in three months, the launch was scheduled.
The main objective was to give prospective clients in-depth details about the new product line from XYZ Fitness Equipment, emphasizing its salient characteristics, advantages, and adaptability for both home and commercial fitness environments. The purpose of the brochure as a marketing tool was to draw in potential customers, educate them about the available products, and ultimately increase sales.
XYZ Fitness Equipment showrooms, trade shows, and fitness expos would all offer physical copies of the product brochure as part of the distribution strategy. Additionally, digital versions would be made accessible for online viewing and downloading on the business’ website and social media pages (Facebook, Instagram, and LinkedIn).
The fitness industry was expanding globally, though there were regional differences. The Asia-Pacific region had the largest fitness market value, followed by North America and Europe, according to several reputable statistical institutes. The Philippines, Bangladesh, Nepal, Bhutan, Tajikistan, Cambodia, China, Laos, Myanmar, Vietnam, and India were among the countries in APAC that XYZ Fitness Equipment targeted first, with a focus on the growing and dynamic economies.
CHALLENGE
It was crucial to be able to speak to local audiences in their own languages, including Hindi, Bengali, Nepali, Dzongkha, Tajik, Khmer, Simplified Chinese, Traditional Chinese, Lao, Burmese, and Vietnamese, when targeting such a large and diverse region with numerous countries and each having its own needs.
The content would inevitably need to be translated into these target languages by native speakers, but how could this be coordinated given that the core business of XYZ Fitness Equipment had nothing to do with translation services?
Could a system allow the internal marketing team to manage the operations, including hiring the translators, commissioning the work, placing the order, monitoring the work, receiving the translations, managing the invoices, and keeping the names of the suppliers with their prices for when they would be required again?
That was a lot for a marketing team of 10, wasn’t it?
OUTCOME
By using the Ya-Hub platform, the marketing team at XYZ Fitness Equipment was able to collaborate with the Ya-Hub Group‘s in-house translation agency, Ya-Hub Translations.
Work would be fed into the platform, allowing for real-time interactions via the live chat and emailing modules. Following receipt and approval of the estimate from the Ya-Hub Translations agency via the platform, it was possible to follow the development of the project and get the translations via the chat feature.
Following the delivery of the translated materials, XYZ Fitness Equipment received their invoice and securely paid it through the Ya-Hub platform’s payment gateway partner, Stripe. Everything was completed on time and with the highest quality possible.
In the end, it was anticipated that the product brochure would act as a persuasive marketing tool, enlightening potential customers about the new line of fitness equipment, piqueing their interest, and assisting them in making wise decisions. The goal of XYZ Fitness Equipment was to increase sales and improve the brand’s reputation in the fitness industry by clearly showcasing the features, advantages, and adaptability of its products.
Before the next shareholder assembly even took place, it was evident that the launch of the new 5Stars range was successful, with strong sales in the targeted markets.
Thanks to the all-in-one productivity Ya-Hub platform for multi-language projects, everything was made possible. Given the challenges that lay ahead, there was a definite happy ending that no one at XYZ Fitness Equipment could have foreseen.
The team then knew where to look to meet their multilingual needs: Ya-Hub.